UX Design Influences Marketing Strategy

Research, clarity, relatability, creativity and usability.

UX or user experience focuses on the user (customer) rather than the brand, product or company. It aims to inspire through creativity and give the user what they want while simultaneously building a strong connection.

Marketing has the aim of creating brand awareness, generating leads and increasing revenue. However, this aim is more successfully achieved if users can relate to the product or service marketed. These are the ways user experience and marketing can be powerful when used together:

• Creating customer personas that tailor to products and services

• Understanding what the user wants and needs

• Increasing visibility through SEO and optimization

• Better lead generation through user research

• Stunning visuals that relate to the user

• Creative content generation