How to Improve Your Website Traffic
Marketing a website means understanding what customers want and need.
It is the strategic promotion of a website to increase its visibility and attract relevant traffic. A website marketing strategy, in its simplest form, is an action plan to achieve your business’s goals. Creating a solid framework for understanding how your business fits in relation to its customers and competitors will become the formula to a successful website and business.
Here are a few tips to winning a successful marketing strategy:
Understand Your Business and Your Customer
What do you do that makes you stand out from others selling the same or similar things? What do your customers want and why? When they search the net for what you provide, what are they hoping to find? What do they want to avoid? Take your time thinking about this, your answers to these and other questions about your market make it possible to plan and execute an effective website marketing strategy.
Analyze Your Website from a User Perspective
A user should know instantly that they’ve come to the right place and feel that the page is worth their time and attention. Did you want to stay and explore further? Was it easy to find your way around? Did you have a sense that whoever was behind the site could be trusted? When users visit your website, you want them to answer yes to all of the above.
Leverage Google to Increase Traffic
Targeted traffic consists of those that are likely to want what you’re marketing and a steady stream of organic targeted traffic showcases a website that exudes credibility. Google is impressed by SEO (using the right keywords) and high-quality content consisting of words, images, videos, happy-customer testimonials, etc.
Create Engaging Content
Win your incoming traffic with high-quality content that’s easy to understand. Content that helps them find answers, solve problems and feel better. There’s all types of content to work with including articles, podcasts, videos, webinars, e-books, and infographics to name a few.
Use Social Media to Your Advantage
It’s not necessary to be on every social media network to benefit from social media marketing. You only want to be active on the platform(s) where your market gathers/shares information. This may take some time to understand your audiences engagement as you want to ensure a consistently good, confidence-raising experiences and interactions.
E-mail Marketing is Still Powerful
The global e-mail marketing market was valued at $7.5 billion in 2020 and is projected to increase to $17.9 billion by 2027 (Statista, 2021). This goes to show that e-mail still remains a very effective tool for building rewarding customer relationships. Invest in creating engaging e-mail content with your readers’ wants and needs in mind.